Friday, April 17, 2015

5 tips to increase your SEO rankings by utilizing Twitter

Twitter is a platform where users can update news, follow other users, and interact with others. It's the best way to build a good relationship with real people. Moreover, this social network can also be used to increase your search engine optimization campaign rankings and boost your business. SEO Agency Singapore states that you can increase your SEO rankings by utilizing Twitter.

How to create an effective content on Social Media

Content is one of the best ways to drive traffic to your web and improve your search engine ranking on Google results. SEO Agency Singapore will give you some tips to create engaging social media content that has a strong impact on SEO.

The best way to increase Conversion rate

Have you ever answered this question: “What do your online customers do on internet?” ? Most people do not care about this. Most of SME owners said that the awareness of customer behavior is a black box that traffic input, orders output. To do Online marketing is you must find many ways to drive customers to your site and wait until a part of traffic convert into orders. In this article, SEO Agency Singapore will discuss the best way to increase Conversion rate.

The most important SEO mistakes you should avoid

Top SEO in Singapore suggested that if you want to have an effective SEO campaign you should avoid common SEO mistakes. These will affect the SEO progress and ranking in Google results.

How to utilize Social Media to support your SEO plans

Most people combine Social Media and SEO aim to increase brand awareness of customer, engage visitors and increase your search rankings.Top SEO Singapore recommended that you should utilize both of them to effort together with the purpose of achieving the same goals.

Admittedly, content is one of the most important factors that directly affect your target audiences for Social Media. It is good if you give your potential customers great, useful content. With a big effort, you can combine social media and SEO to improve your search rankings. This article will show the relationship between social networks and search engine. Moreover, you can find out the ability to utilize Social networks to support SEO campaigns.

Encouraging External Inbound Links

It’s good to start by come up with new ideas and make your content more interesting and high quality, which encourages more external sites to link your content. External links are links which another website links to your website or you link out to theirs. Most people agreed that external links is the single most important objective for getting high rankings. Thus, it is worth developing your social reputation as an authoritative leader and maximizes your potential external link sources.

Related news: How to identify low-quality links

Increasing Followers

It takes a long tine to gain a lot of followers that contains a significant influence on your rankings. Many brand’s followers and fans interact with their website or a specific form of content, they will recommend destination to their respective social connections. You can create a hot topic, conversations or contests and then draw their attention through promotion. If they want to enjoy and agree with what you write they will follow your page. It helps you reach your target customer and communicate with your audience easily. In addition, there are many ways to increase your followers by posting useful articles, helpful tips, and open inquiries. You should encourage current followers to enjoy and help build your authority for new followers.

Optimizing your local SEO

Top SEO Singapore suggested that you should take part in a local festival, tradeshow and interact with other local brands on social media. You should motivate users to give reviews on your website or social networks. For example, you can provide them with free drinks, discounts or coupon. Moreover, it is good to make a post and invite other local residents to comment. Especially, you have to make sure that you will include city/st in your title tag, H1 heading, alt text on images, content and URL.

Related news: Some tips to optimize your local SEO

Increasing Brand Awareness

There are many elements lead to a successful brand. You can optimize your website for your target market and use the same logo, colors in all media networks. Increasing your reputation on social media, through improve the quality of content. Finally, there’s no specific way to improve your authority other than to give your audience a quality experience.

Optimizing Your Posts

Social Media

There are many methods to send out your message to audiences through a video, a blog or an infographic. Some people like reading the inforgraphic or watch the video than ordinary text content. They said that it inspires them to read information of content. In addition, it makes your content more understandable. Thus, more and more content marketers try to build a creative content through these methods that make Google easily index your website.

It is good way to prepare a competitive SEO campaign. With a professional team, Top SEO in Singapore ensures that you will achieve your SEO goal quickly with affordable price. If you have any concern, feel free to contact us.

Source: Consolidate from many SEO resources

Friday, March 20, 2015

Do you have any plan to face a new algorithm for doorway pages?

Google have launched a new algorithm for doorway pages to increase the quality of search results for users. SEO Agency Singapore warned that this change will affect your websites using “doorway pages” and how to rank in Google results.

SEO Campaign in 2015 - Fundamental Factors That Cannot Go Wrong

SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

Related news: 4 indispensable SEO tactics in 2015

Related news: How a SEO Company in Singapore conduct a basic website audit

Related news: Effective process for SEO

Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Meta-titles

SEO Company Singapore believes that the page title plays an important part of SEO. It is good to include It should include the main keywords for your page. It will make your readers easily see your website and click it on.

Meta-keywords

What’s about Meta- keywords? Do not waste your time adding keywords to meta-keywords because search engine will devalue them. Additionally, meta-keywords seem to be spam and don’t offer any SEO related boost.

Meta-descriptions

Some people ignore the meta-description because they could not see benefits of them. But it is an important thing to provide useful information to user and search engine. So, you should exactly determine targeted keywords for meta-descriptions with 150-160 characters. Try to create unique and relevant Meta descriptions for your page.

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 1)

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Redirects 301 and Canonical URLs

You can use 301 redirects and the rel=”canonical” link element to send traffic from the other URLs to your preferred URL. If you utilize a server-side 301 redirect, SEO agency in Singapore ensure that your target audiences and search engines are directed to the correct page.

Create clear, friendly URLs structure

Admittedly, clear and simple URLs rarely cause problems and might bring benefits. They will help the readers easily find your website. So, this will increase CTR for your site. In addition, it is the best way to use well-structured URLs with important keywords in them.

Sitemap XML and HTML

An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of site navigation. The anchor text in the outline is linked to the page it refers to. Your website should always have an HTML or an XML sitemap, and this should be registered in Google Webmaster Tools.

Avoid 302 redirects

You have to make sure that there are not any 302 redirects in your website. 301 redirects are permanent. Another reason to use 301 redirects instead is that then your URLs maintain their link popularity. If you set up 302 redirects, Google and other sites that determine popularity ratings assume that the link is eventually going to be removed. So, 302 redirects are temporary.

404 error pages

The 404 error message is an HTTP (Hypertext Transfer Protocol) standard status code. It is the error page displayed whenever someone asks for a page that’s simply not available on your site. It happens because there is a link on your site that is wrong or the page might have been recently removed from the site. As there is no web page to display, the web server sends a page that simply says "404 Page not found". It is a good practice to customize the 404 error page so that it includes a brief sitemap or/and a search feature for your website. This helps the user to find the information he is looking for and prevents him from leaving our website.

Related news: Significant SEO Trends in 2015 for Best SEO Services Singapore

Related news: SEO trends 2015 - how to optimize for mobile search

As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

Related news: Choose SEO services with reasonable SEO prices in Singapore.

Related news: How to identify the unreliable SEO Company Singapore

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Wednesday, March 11, 2015

How to create a Content marketing infographic quickly and easily

There are many ways to send message to your target audience. Have you ever try creating an infographic before? It’s right time to create your own infographic. Top SEO Singapore will recommend some tools which is easy to utilize and useful for content marketers.

SEO tactics you should know in 2015

In technology, what was applied today may already be outdated tomorrow. Turning to 2015, your company strategies should be reevaluated and go along with current trends. By observing, researching and practicing thoroughly, our SEO specialists at SEO Company in Singapore have predicted some of the most promising tactics that you should explore in the up-coming months of 2015.

1. Optimize for mobile search

As you can see, nowadays smart phones play an important role which is irreplaceable in the society. According to a study by GlobalWebIndex in 2014, about 80% of adults now have a smartphone; they use their free time, both day and night, to check their smartphones for many purposes such as watching movies, reading reports and searching for necessary information search…There is no doubt to say that 2015 is the year of mobile . Therefore, every website should have a mobile marketing strategy for 2015 and beyond. Building a mobile-friendly site which is equal in presence, content and search ability as your desktop site is an absolutely perfect solution.

Related news: SEO trends 2015 - how to optimize for mobile search

Related news: Significant SEO Trends in 2015 for Best SEO Services Singapore

2. Get active on Social Media

Social networking sites are gradually showing their efficient role in pushing business to a new level. Some people even believe that social signals are part of ranking algorithm to support business to reach its audience. This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too. That’s where the links come in.

To build an online reputation and promote your company/website, you can try by becoming a member of the most popular social networking sites like Myspace, Facebook, Linked In, Twitter… and creating a profile of your own; extending your network online, getting connect with your friends, sharing things with each other etc.

3. Focus on Brand Citations

Recently, because of the fact of deceitful link building, Google has developed systems to estimate where the link is coming from and assess more (or less) value to it as a result. In addition, Google is now place more emphasis on brand citations and mentions which will become as powerful as links.

It can be known clearly that a popular brand would have more people talking about it online, compared to one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. In other words, better-known brands generally attracting greater numbers of mentions than others.

4. Optimizing Content with Photos and Videos

SEO specialists at SEO Company in Singapore showed that a website having only content will get less ranking than a website with photos and videos content. It is not difficult to optimize videos and photos, and helps in getting better traffic.

Photo Sharing: Publish/share your website product pictures and make them public. Let your friends see them and comment on them as well, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Do the same with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

“Life is a journey, not a destination” can be applied to SEO. Taking these tactics may help your site rank, but optimizing a website is a practice that doesn’t really end. You can stop improving certain pages, but the site as a whole need always be improved.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

How can you manage effectively Facebook Fan Page?

Top SEO in Singapore will help you get a better return on your Facebook ad investment. This article will show you how to manage effectively your Facebook Fan Page to boost your business. It’s good to take a look and get some useful information from this article.

How to analyze backlinks in 2015

You always have to face the challenges of SEO, which make you think carefully about what you would do to fight for the rankings of your website. SEO Agency in Singapore recommends that you should conduct a competitive backlink analysis to rank higher in search result.

It can be seen that backlinks can affect strongly the rankings of your website. Most people focus on building good backlinks to improve the rankings but they forget to make a plan before. This article will tell you what you should do.

On-page SEO Techniques you should consider in 2015

Do you know the importance of On-page SEO techniques? Top SEO Singapore suggests that it’s time to improve your on-page SEO. On-page SEO refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

How to develop your SEO project

To have a good plan to develop your SEO project you should start discussions with SEO Agency Singapore about site architecture, SEO tactics and defining clearly project goals.

How to optimize for mobile search in 2015

As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.

While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.

Related news: SEO predictions for 2015

Related news: How to push a new website to the top (Part 1)

Related news: How to push a new website to the top (Part 2)

These following elements are some of the outstanding factors that can influence your mobile optimization efforts.

1. Responsive web design

The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.

The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other

A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.

Related news: New SEO Website Designing Techniques

Related news: How a SEO Company in Singapore conduct a basic website audit

2. The loading speed of a website

Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.

3. Limit the use of Flash and JavaScript

Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.

4. Say no to Pop-ups

The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.

5. Create a separate sitemap for mobile phones

Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.

In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 1)

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

9 Trends You Should Consider Content Marketing

SEO Agency Singapore gives you 9 trends that you should not ignore with your content marketing:

1. Content Marketing will affect Search Engine Ranking

Most of us know that content marketing affects search engine optimization. If your website has good content, it will attract more links, shares, and other signals to the search engines that increase ranking. While search engine optimization using keyword research and other tools will remain important, content will be the primary driver for ranking in the search engines.

There are so many articles, blog or video those write about SEO techniques on Internet. You can find main information, update SEO news on website Top SEO in Singapore.

The most important thing you should remember that Google reward high quality content and remarkable ‘white hat’ web marketing techniques. It also aims to penalize web sites that manage to rank in Google by breaking the rules. With Top SEO services Singapore, we ensure to boost your website and bring customers to you. Here are SEO tactics that will get your website to the first position on Google search results.

Have you ever wondered why your content is useful but traffic is not high? To increase your site’s search traffic most people invest in content but they don’t know that time is very important. SEO Agency in Singapore said that you should choose the right time to share your content on Social Media. It will help you attract your target audiences when they are on Social sites.

It’s a good idea to update your content on schedule. But what is the best time to share your content on Social Media? SEO Agency in Singapore will give you some advice to share it at the right time.

Quality content for SEO trends in 2015

From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages.

1.Hierarchy: Reader, then Search Engines.

The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.

SEO experts in Singapore, quality content

4 U's formula for useful and friendly content.

2.Avoid keyword stuffing:

Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.

Related news: Keyword Usage (Part 2)

3.Use synonyms for keywords:

Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.

Related news: Keyword Research

4.Use long-tail keywords and their variations:

There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.

You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking.

5.Write content with quality to get noticed online:

It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.

SEO experts in Singapore, SEO quality content

Remember: Quality over quantity!

6.Write content that are expected to be useful to prospects:

Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

7.Pay attention to title tags and meta descriptions:

They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.

Related news: Keyword Usage (Part 3)

While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.

With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

Wednesday, February 11, 2015

What to look for in an Office Renovation Contract

The office renovation contract is a written agreement between two parties on the renovation terms of services and obligations. A specific and solid contract is also the foundation for a positive renovation experience for both the renovation contractor and the client. The contract helps prevent conflicts from misunderstandings and false expectations from either party because it is the official paper to keep track of all the discussions and arrangements. No matter how great was your first impression on the renovation contractor from the first meeting or how much you trust that contractor, you may as well regret if after then something goes wrong, e.g. material costs increased or deadline compromised, and you have nothing to back up your words. Hence, a good contract would create a set of standard expectation and mutual understanding between two parties, and protect both parties involved.

You may also want to read: How to work in harmony with your interior contractor

You may also want to read: Office renovation that allows for organic development

Below are some of the fundamental, yet most crucial things you should include in the renovation contract before getting the work started.

1. A Physical Address.
The suggestion here is to make the deposit to the contractor at a physical location stated clearly in the contract. Make sure that that address is an “active” one. This is to guarantee that if something goes wrong and you need to find your contractor, you know where to begin.

2. A License.

This item is so obvious. A license indicates that the contractor is legitimate and has every legal right to process the renovation works on your property. Moreover, a valid license also implies that the contractor you are planning to hire can be trusted with the legal issues (if any) as that that contractor has been complying with the law.

3. Liability Insurance.
You cannot plan out everything happened in a construction site. If you contractor does not have proper insurance and injuries accidentally occur, especially on your property, you might be held liability to the incidents. Hence, before everything started, you may need to do two things: (1) consult the local authority for the appropriate amount of liability insurance, and (2) examine if your contractor hold proper compensation insurance, and check the range that insurance cover when accidents happen.

4. Work-scope.

There are numerous subtle works need to be done in an office renovation. Hence, before the renovation begins, you have to take some time list down everything, as detailed as possible for the contractor to grasp your expectations. This is the most ideal approach to get everyone on a same page in an agreement. If your interior designer and contractor are from the same interior renovation services provider firm, then this “agreement” might not be a big deal. Otherwise, you need to make sure that your interior renovation designer and contractor have some necessary communication to revise the designer detailed plans on works and date so that you may have someone to take the responsibility in case the final deliverables are not quite matched with your expectations. Thus, for the sake of your renovation project, if possible, you may want to use the full services of interior renovation to avoid any miscommunication between the interior renovation and the contractor.

5. Exclusions.

A decent contract should also incorporate a checklist of exclusions – things that fall out of each party’s responsibility. Some of the items might be obvious, but some might not be visible until the renovation work (firstly, the destruction work) initiate. One of the things that bring heating argument to the contractor and client in any renovation project is the level of cleaning after the all the work has finished, so discuss this matter carefully. If there is any probability of finding asbestos behind the walls, consult your constructor. Even if he cannot tell for sure, but he has experience and may help you arrange contingency financial plan.

Initial agreement on the level of cleaning might help you avoid unnecessary conflict after the work is done

6. Timeline.

Although renovation projects often take longer time to complete than anticipated for certain justifiable reasons, you still have to state the expected duration in the contract. This is a guarantee that even when you may not see your contractor regularly, the project still has to be completed on time. Thus even if you see that the progress is slow at some point, or delayed some time due to unavoidable incidents, you still can keep the proposed duration in the contract as a reference and adjust it to your situation.

7. Installments schedule.

There is no standard schedule for such payments. All parties involved in the project should together come up with the most agreeable timeline for these payments. Here at Trends Interior, we recommend that installments are better paid at the end of each project’s milestone rather than completion percentages as it can also be a benchmark to what have both parties achieved so far in the project progress. However, as long as this payment terms are stated clearly the contract and you do not feel like you are paying significantly more than what you expect for the services, you can rest assure.

8. Warranty.

The standard warranty for office renovation work is one (1) year from the official completion date. If you follow tips number 1 above and check the address your contractor put in the contract carefully, then you will know where to find him when something goes wrong.

Square Headquarters by Bohlin Cywinski Jackson in San Francisco, California

Ready to get on board with a professional interior designer and contractor firm for your office renovation,shop renovation or factory renovation? Contact us at +65 9023 4335 for a free initial consultation now!

You may also want to read: Tips on choosing the right interior renovation contractor

You may also want to read: Office Renovation – Do It Wisely.

Read more on Office Renovation!

Source: Trends Interior.

Significant SEO Trends in 2015 for Best SEO Services Singapore

Our SEO specialists at SEO Company in Singapore is still observing, researching and practicing to point out the mandatory tactics for best SEO services Singapore in 2015. As Google algorithms’ changes have become so regular, we cannot guarantee the prolonged effect of any SEO techniques. However, below are some of the most promising techniques that can be applied for your page in the up-coming months in 2015. Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points.

Related news: The importance of content quality

Related news: Writing Content that Ranks

Related news: Basic Content Writing Tips

#1. SEO for mobile

The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.

Related news: Why SEO is necessary for company websites?

Related news: New SEO Website Designing Techniques

Example of responsive site for mobile, with "Mobile friendly" label

#2. The loading speed of a websiteSites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen. Thus, remember to design an intuitive and mobile friendly website that can seamlessly fit into every screen size.

#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.

Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.

A standard cycle of optimizing for social channels to support the overall SEO campaign
#4. Approach SEO techniques from a practitioners’ perspective

Construct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.

#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.

#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.

By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.

Related news: 10 Steps To Check Your SEO Campaign

Related news: Effective Process for SEO

As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

Friday, April 17, 2015

Friday, April 10, 2015

Content is one of the best ways to drive traffic to your web and improve your search engine ranking on Google results. SEO Agency Singapore will give you some tips to create engaging social media content that has a strong impact on SEO.

Wednesday, April 8, 2015

Wednesday, March 25, 2015