SEO Campaign in 2015 - Fundamental Factors That Cannot Go Wrong

SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

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Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Meta-titles

SEO Company Singapore believes that the page title plays an important part of SEO. It is good to include It should include the main keywords for your page. It will make your readers easily see your website and click it on.

Meta-keywords

What’s about Meta- keywords? Do not waste your time adding keywords to meta-keywords because search engine will devalue them. Additionally, meta-keywords seem to be spam and don’t offer any SEO related boost.

Meta-descriptions

Some people ignore the meta-description because they could not see benefits of them. But it is an important thing to provide useful information to user and search engine. So, you should exactly determine targeted keywords for meta-descriptions with 150-160 characters. Try to create unique and relevant Meta descriptions for your page.

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Redirects 301 and Canonical URLs

You can use 301 redirects and the rel=”canonical” link element to send traffic from the other URLs to your preferred URL. If you utilize a server-side 301 redirect, SEO agency in Singapore ensure that your target audiences and search engines are directed to the correct page.

Create clear, friendly URLs structure

Admittedly, clear and simple URLs rarely cause problems and might bring benefits. They will help the readers easily find your website. So, this will increase CTR for your site. In addition, it is the best way to use well-structured URLs with important keywords in them.

Sitemap XML and HTML

An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of site navigation. The anchor text in the outline is linked to the page it refers to. Your website should always have an HTML or an XML sitemap, and this should be registered in Google Webmaster Tools.

Avoid 302 redirects

You have to make sure that there are not any 302 redirects in your website. 301 redirects are permanent. Another reason to use 301 redirects instead is that then your URLs maintain their link popularity. If you set up 302 redirects, Google and other sites that determine popularity ratings assume that the link is eventually going to be removed. So, 302 redirects are temporary.

404 error pages

The 404 error message is an HTTP (Hypertext Transfer Protocol) standard status code. It is the error page displayed whenever someone asks for a page that’s simply not available on your site. It happens because there is a link on your site that is wrong or the page might have been recently removed from the site. As there is no web page to display, the web server sends a page that simply says "404 Page not found". It is a good practice to customize the 404 error page so that it includes a brief sitemap or/and a search feature for your website. This helps the user to find the information he is looking for and prevents him from leaving our website.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

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If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

SEO tactics you should know in 2015

In technology, what was applied today may already be outdated tomorrow. Turning to 2015, your company strategies should be reevaluated and go along with current trends. By observing, researching and practicing thoroughly, our SEO specialists at SEO Company in Singapore have predicted some of the most promising tactics that you should explore in the up-coming months of 2015.

1. Optimize for mobile search

As you can see, nowadays smart phones play an important role which is irreplaceable in the society. According to a study by GlobalWebIndex in 2014, about 80% of adults now have a smartphone; they use their free time, both day and night, to check their smartphones for many purposes such as watching movies, reading reports and searching for necessary information search…There is no doubt to say that 2015 is the year of mobile . Therefore, every website should have a mobile marketing strategy for 2015 and beyond. Building a mobile-friendly site which is equal in presence, content and search ability as your desktop site is an absolutely perfect solution.

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2. Get active on Social Media

Social networking sites are gradually showing their efficient role in pushing business to a new level. Some people even believe that social signals are part of ranking algorithm to support business to reach its audience. This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too. That’s where the links come in.

To build an online reputation and promote your company/website, you can try by becoming a member of the most popular social networking sites like Myspace, Facebook, Linked In, Twitter… and creating a profile of your own; extending your network online, getting connect with your friends, sharing things with each other etc.

3. Focus on Brand Citations

Recently, because of the fact of deceitful link building, Google has developed systems to estimate where the link is coming from and assess more (or less) value to it as a result. In addition, Google is now place more emphasis on brand citations and mentions which will become as powerful as links.

It can be known clearly that a popular brand would have more people talking about it online, compared to one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. In other words, better-known brands generally attracting greater numbers of mentions than others.

4. Optimizing Content with Photos and Videos

SEO specialists at SEO Company in Singapore showed that a website having only content will get less ranking than a website with photos and videos content. It is not difficult to optimize videos and photos, and helps in getting better traffic.

Photo Sharing: Publish/share your website product pictures and make them public. Let your friends see them and comment on them as well, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Do the same with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

“Life is a journey, not a destination” can be applied to SEO. Taking these tactics may help your site rank, but optimizing a website is a practice that doesn’t really end. You can stop improving certain pages, but the site as a whole need always be improved.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

How SEO and Content Quality affect each others

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

Improve your search engine rankings by Internal links

Internal links play an important part of your onsite search engine optimization. They are links that go to other pages of your own website. This article will show how to optimize the internal linking structure of your website to make sure that search engines index your pages.

Best Advices on On-page SEO for 2014 and onwards (Part 1)

This time we will introduce you Google SEO strategy 2014 and onwards as Google is still the most popular Search Engine in the world. I think everyone would agree with me that effective SEO is really difficult to achieve because of the competitive landscape and constantly Search Engines updating algorithms. The recent context of SEO with unpredictable changes in the Search Engines algorithm surely has caused many SEO Company in Singapore frustrations and confusion. Hence, we provide you a few best On-Page SEO Tips for 2014 and subsequent years to somehow help you overcome those obstacles.

 As Google updated their search algorithm with the Panda, Penguin and more recently the controversial introduction of Hummingbird, many of the previously high-ranking websites have degraded by Google. This is actually a good opportunity for you, because now is the time for you to acquire the high positions by modern SEO strategies, which Google favors. The tips below are some of the most basics advices applied in any occasions, those that even will not be affected by Google update in algorithm in the future. You also need to remember one very important thing that Google wants us to deliver high-quality content that is most relevant to your search results. One thing we do believe is that if your content is of good quality, the Backlink will be created in a natural way, just like how Google wants.

Keywords: Focus on the topic of the content.

With recent updates of Hummingbird, Google presents a complete change of the search algorithm with focus all on keywords, keywords in title, keywords in the meta tags, URL, keyword density, etc. Thus, the problem here is the topic, what you are writing about in your content? Also, your articles should include keywords related to the topic.

Over the years, Google has been studying search trends and put great efforts into improving the identification of synonyms and group concept. This means that your article should contain multiple keywords or synonyms for primary keywords related to the topic. This will indicate to Search Engines that your article is very relevant to the main keyword.

Article Quality: Writing longer and more meaningful articles.

There was a time when an article is limited to a minimum of 250 words, and it is just one criterion for high ranking in Search Engines. But after the Panda update, it become a must and short article is outdated. Many websites’ ranks have been dropped because of this short article thing. Situation is extremely bad for the company's websites as the articles on those websites are usually short. You should not continue to publish short articles in your site. A few articles would be fine, but a large number of short articles can get your website to be Panda’s prey.

There are many SEO successful websites that constantly post article with the length from 1500 words upwards. Thus, if you have many short articles, you can combine them to make long meaningful ones, as long as they are relevant to each other. Your content must be well written, grammatically correct and most importantly, they should make sense.

Attracting Traffic with Fresh Content

One of the central issues of online marketing is how to increase traffic to your site. To do this, you need to focus on creating original and useful content, brainstorming to talk about things that others have not mentioned. This will be the basis to increase your audience.

Join the social networking sites like Google+, Facebook, Twitter, etc. Posting new content to these social networks not only helps increase the number of audience, but also helps to increase the frequency of data collection and the depth of your site. You have to think that the content on your site is to create awareness and confidence to your customers. This also will help thinking of new ideas to write content for your website.

Bounce Rate: Potential customers on your site

If your website has meaningful and valuable content, customers will naturally want to stay longer on your website. This is a way for you to increase customer engagement on your site, thus helps reduce the Bounce Rate. This is actually very helpful as bounce rate is amongst the most important factors Search Engines use to evaluate the rankings of a Website.

Also remember that you can increase the time customers spend on your website not only by content, but also by put your efforts into Website design such as page layout, font, space between lines, page navigation, navigation links, etc.
SEO Company in Singapore

Sources: SEOmoz and other reliable SEO forums and websites.