Offers advertisers more post-click insights on their Shopping Campaigns performance.
Google’s overhaul of ecommerce features in Google Analytics is now officially out of beta
SEO company in singapore
Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce” is being released today with more tools. Also new for e-commerce advertisers, Google is rolling out a new Shopping Campaigns report in the AdWords section of Google Analytics.
 |
| Google Analytics is now officially out of beta |
With these new features, Google says Analytics is now “a complete solution for ecommerce businesses” as retailers approach the holiday rush. Enhanced e-commerce runs on Universal Analytics and relies on retailers tagging their sites with the ec.js plugin.
