We need to also look into the results from the survey ranking factor of 2014 then come up with some useful guideline to help you design phases for Local Search successfully in 2015. It may sound simple, but it is really not. Take a look at your competitors website content, you may see many similarity and most of those websites also do not have many inbound links. One thing will still remain the same in 2015 is that the best thing you can do for Local SEO in 2015 not to try to fool Google, but make your site better.
Make sure you avoid these basic mistakes, yet many sites are still making:
1. No content on the homepage:
Both users and Search Engines need to know what you have on your page when they first look at your home page. If your website’s home page is provides too little information on what you actually have to offer, then immediately you must add more useful content.