Over the years, one of the least fun parts of my job has been nicely explaining to clients why no one is going to link to them.
Many of them think that because they offer something awesome, people will naturally know that, seek them out, and generously link to them. Few of them like it when I point out all the problems with that mindset.
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I wouldn’t want to link to a poor quality site myself. In fact, just this morning as I was writing something, I needed to link to a source — and immediately rejected one because it had a broken image, a video that did not play, and a code error that appeared on the page. It ranked very well, but that initial impression wasn’t something I wanted to be associated with.
