We want to provide a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience.
1. Keywords and relationships
Keyword research is one of the most important, valuable, and high return activitives in the search marketing field. Ranking for the right keyword can make or break your website. And SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Our first job is to expand our keywords research to incorporate these related phrases and concepts. Contextually rich content includes:
- Primary related keywords: Words and phrases that relate to the main keyword phrase.
- Secondary related keywords: Words and phrases that relate to the primary related keywords.
- Close variants and synonyms: Includes abbreviations, plurals, and phrases that mean the same thing.
- Entity relationships: Concept that describe the properties and relationships between people, places, and things.
2. Position, frequency, and distance
Search engines find your keywords on a page, they will determine which ones are most important, and which ones actually have the strongest relationships to one another.
Include three primary techniques for communicating:
- Position: Keywords should placed in important areas like titles, headlines, main body text .
- Frequency: Using techniques like TF-IDF, search engines determine important phrases by calculating how often they appear in a document. Keyword density is divorced from content , quality, semantics, and relevancy.
- Distance: Words and phrases that relate to each other are often found close together, or grouped by HTML elements.
3. Links and Supplemental content
Several well-known Google search patents and early research papers describe analyzing a page's links as a way to determine topic relevancy. These include both internal links to your own pages and external links to other sites, often with relevant anchor text.
Google's own Quality Rater Guidelines cites the value external references to other sites. It also describes a page's supplemental content, which can includes internal links to other sections of your site, as a valuable resource.
4. Entities and semantic markup
Without any effort on your part, Google extracts entities from your webpage automatically.
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience . For example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets).
Even though entity extraction happens automatically, it's often essential to mark up your content with Schema for specific supported entities such as business information, reviews, and products. While the ranking benefit of adding Schema isn't 100% clear, structured data has the advantage of enhanced search results.
5. Optimize the on-page framework
A good webpage has much in common with a high quality university paper. This includes:
- A strong title that communicates the topic
- Introductory opening that lays out what the page is about
- Content organized into thematic subsections
- Exploration of multiple aspects of the topic and answers related questions
- Provision of additional resources and external citations
5 alternative tools for related keyword and entity research
For the search professional, there are dozens of tools available for thematic keyword and entity research. This list is not exhaustive by any means, but contains many useful favorites.
1. Alchemy API
One of the few tools on the market that delivers entity extraction, concept targeting and linked data analysis. This is a great platform for understanding how a modern search engine views your webpage.
2. SEO Review Tools
The SEO Keyword Suggestion Tools was actually designed to return both primary and secondary related keywords, as well as options for synonyms and country targeting.
3. LSIKeywords.com
The LSIKeyword tool performs Latent Semantic Indexing (LSI) on the top pages returned by Google for any given keyword phrase. The tool can go down from time to time, but it's a great one to bookmark.
4. Social Mention
Quick and easy, enter any keyword phrase and then check "Top Keywords" to see what words appear most with your primary phrase across the of the platforms that Social Mention monitors.
5. Google Trends
Google trends is a powerful related research tool, if you know how to use it. The secret is downloading your results to a CSV (under settings) to get a list up to 50 related keywords per search term.
Source: TOP Seo in singapore
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.