We want to provide a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience.
1. Keywords and relationships
Keyword research is one of the most important, valuable, and high return activitives in the search marketing field. Ranking for the right keyword can make or break your website. And SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Our first job is to expand our keywords research to incorporate these related phrases and concepts. Contextually rich content includes:
- Primary related keywords: Words and phrases that relate to the main keyword phrase.
- Secondary related keywords: Words and phrases that relate to the primary related keywords.
- Close variants and synonyms: Includes abbreviations, plurals, and phrases that mean the same thing.
- Entity relationships: Concept that describe the properties and relationships between people, places, and things.
